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February 2019

Building Lasting Relationships

February 21 @ 1:00 pm - 2:00 pm
Webinar
$35.00

  Engagement is becoming more important than ever for newsrooms. GateHouse Media's Summer Moore offers some clear steps to start to build relationships with your readers, including in-person, social and online. Before taking a role with GateHouse, Moore was the digital and audience engagement editor at the NW Indiana Times, playing a key role in the Community Civility Counts campaign in conjunction with the Gary Chamber of Commerce.   Presenter: Summer Moore is a digital project manager for GateHouse Media based…

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Working The Sales Funnel

February 28 @ 1:00 pm - 2:00 pm
Webinar

  You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign. In this session, we will cover the basics of the Funnel before digging into the best ad placement and message to guide customers through their decision journey. Following this session, you will better understand the role that your newspaper plays in the process and how to…

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March 2019

50 MORE Ideas In 50 Minutes

March 14 @ 1:00 pm - 2:00 pm
Webinar
$35.00

  This webinar will offer up creative ideas you can start working on in your newsroom immediately. This will be fast-paced, and will include references to the original stories as well as some great techniques to help you and can execute these stories in newsrooms of all sizes.   Presenters: Tim Schmitt has spent decades in various newsrooms — some print, and some broadcast. He was a sports reporter, news reporter, and then managing editor of his hometown paper, the Tonawanda…

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Money Beyond Money

March 28 @ 1:00 pm - 2:00 pm
Webinar
$35.00

  Finding new revenue streams, the real money beyond the “marketing budget”, in an industry undergoing rapid disruption can seem overwhelming. This insightful webinar will demystify the traditional sales process from selling print and digital to non-traditional in your local market. The presenter will provide tips and ready-for-market ideas that you can implement in your weekly or daily immediately from the perspective of a fundraiser. Hint: It isn’t about selling – it’s about helping businesses and decision makers follow their…

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