All posts by admin

Newspapers will survive and flourish long-term

I’ve said it before, and I’ll say it again: Any eighth-grader can launch an information and opinion website […]

Need a great job? Buy a weekly newspaper.

By Gary Sosniecki It wasn’t my idea to buy a weekly newspaper. I was content having transitioned from […]

Creating believable advertising

By John Foust “Willing suspension of disbelief” is a cornerstone of entertainment. The term was coined in 1817 […]

RURAL NEWSPAPER OWNERSHIP

In a buyer’s market for weeklies, where are the buyers? By Al Cross Most days this summer, I […]

America Needs Locally Owned Papers

By Peter Wagner The once powerful Gannett media company — publishers of the Sioux Falls Argus-Leader, Des Moines […]

Into the Issues

 Rural communities have been disproportionately affected by the opioid epidemic, but rural newspapers have been disproportionately quiet about […]

The stock market for ad ideas

Daniel told me about an ad he created for a commercial real estate firm. “They prided themselves on […]

How writers can do better

As many of you know by now, I’ll be retiring at the end of this year; perhaps sooner. I’ve […]

A little more, a little less for sales meetings

Kristen told me how she handles one of the biggest challenges of managing her newspaper’s sales department. “Sales […]

Continuity, Cooperation, Credibility and Commitment

One of our printing customers includes the following observation just above the signature line on all his emails: […]