By John Foust Raleigh, NC Sometimes it’s a good idea to feature a boss in an ad. Sometimes […]
All posts in Ad-libs
Putting the Boss in an Ad
Amateur vs. Professional
By: John Foust Raleigh, NC What sets advertising amateurs apart from professionals? Let’s examine some key skill areas […]
Ad-libs: Why ask questions in headlines?
How can you engage readers – with just a few words?
Ad-libs: Don’t let your presentation sputter at the end
Tips to ends your sales presentations on a positive note with everybody on the same page.
Ad-libs: What golf teaches us about advertising
Regardless of skill level, golf holds plenty of lessons for the business of selling and creating advertising.
Ad-libs: How to make a good second impression
The things we do in that second contact can make a big difference in the sales person-customer relationship.
Ad-libs: Disadvantages have their advantages
Learn to create an atmosphere for open, realistic conversations with clients.
Ad-libs: Expectations are like icebergs
“A long time ago, I heard that expectations are like icebergs…Only ten percent is above the surface.”
Ad-libs: The power of repetition. The power of repetition. The power of…
Did you learn the multiplication tables by going through them one time? What about the alphabet?
Ad-libs: Qualify your advertising prospects
“There’s no use to try to sell something to someone who is not is a position to buy.”
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