A lot of sales people are conditioned to pounce on the slightest opening and shift the conversation. Slow down and listen!
All posts in Ad-libs
Ad-libs: Keep ’em talking and learn more
Ad-libs: Advertising is all about motivation
The most effective ads are those that appeal to the right motivation.
Ad-libs: If your marketing were a car, what would it be?
By John Foust Raleigh, NC Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve […]
Ad-libs: How to handle unspoken objections
Learn how to be prepared for all sales situations and cut down on unexpected surprises.
Ad-libs: Don’t gild the lily
Correctly quoted or not, this common phrase refers to the unnecessary practice of embellishing something which doesn’t need embellishing.
Ad-libs: Going to a networking event?
A few things to keep in mind when a networking event pops up on your calendar,
Ad-libs: The Curse of Knowledge
Once we know something – even something as simple as the melody of a song – it’s difficult to imagine not knowing it.
Ad-libs: Don’t waste your budget on teaser ads
Teaser ads usually have mysterious headlines like, “Exciting new product coming soon” or “You wouldn’t believe what we have in store.”
Ad-libs: The power of implication
What is implication? It’s a simple concept that explores how A impacts B and how B impacts C.
Ad-libs: Setting realistic goals
Some managers need a better understanding of what it takes to set realistic goals. If you are involved in the goal-setting process, read this post for some points to keep in mind.
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