All posts in Ad-libs

Ad-libs: An alternative to spec ads

By on May 24, 2016 in Ad-libs, Featured News, Latest News with Comments Off on Ad-libs: An alternative to spec ads

Spec ads can be helpful with advertisers but maybe there is a better alternative? Some new ideas from trainer John Foust.

Ad-libs: The most overused word in advertising

By on April 26, 2016 in Ad-libs, Featured News, Latest News with Comments Off on Ad-libs: The most overused word in advertising

By John Foust Raleigh, NC I can imagine this scene playing out hundreds of times every day. A […]

Ad-libs: Competing for customers

By on March 29, 2016 in Ad-libs, Latest News with Comments Off on Ad-libs: Competing for customers

By John Foust Raleigh, NC   Years ago, I helped judge an advertising competition for a large agricultural […]

Ad-libs: Less talk can lead to more sales

By on March 1, 2016 in Ad-libs, Latest News with Comments Off on Ad-libs: Less talk can lead to more sales

By John Foust Raleigh, NC Andy was telling me about his dealings with media sales people. “Since I […]

Ad-libs: Say “I do” to the creative process

By on January 5, 2016 in Ad-libs, Latest News with Comments Off on Ad-libs: Say “I do” to the creative process

By John Foust Raleigh, NC Advertising is a business which is fueled by creativity. Once you get a […]

Ad-libs: Tailored for selling

By on October 27, 2015 in Ad-libs, Latest News with Comments Off on Ad-libs: Tailored for selling

By John Foust Raleigh, NC Have you fallen into an order-taking rut? Are you passively relying on your […]

Ad-libs: Selling on a scale of one to ten

By on September 1, 2015 in Ad-libs, Latest News with Comments Off on Ad-libs: Selling on a scale of one to ten

By John Foust Raleigh, NC Michael was talking to me about one of his favorite sales techniques. “Even though […]

Ad-libs: Don’t jump into the pause

By on June 30, 2015 in Ad-libs, Featured News, Latest News with Comments Off on Ad-libs: Don’t jump into the pause

It’s better to ease into the pause than to jump into the pause.

Ad-libs: Take it from here

By on May 5, 2015 in Ad-libs, Latest News with Comments Off on Ad-libs: Take it from here

The game of golf provides us with a fine advertising parallel. Let’s say you hit your drive into the trees (I’ve been there, done that many times). You’re in trouble and need to get out. Since you can’t start over, you have to take the next shot “from here.”

Ad-libs: Transactional vs. Relational Sales

By on April 7, 2015 in Ad-libs, Latest News with Comments Off on Ad-libs: Transactional vs. Relational Sales

By John Foust Raleigh, NC I was talking to Nick, a long-time ad manager, about the nature of selling. […]

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