All posts in Latest News

Newspapers need to explain “How We Work”

By Al Cross Newspapers cover almost every imaginable topic, but when it comes to understanding and explaining their […]

Visual impact equals high readership

Do you want grab the attention of your readers with your very first page? Of course you do! […]

Only one deadline? Why?

You’ve done it again. Success! Every page in this week’s (or day’s) paper is in by deadline. It […]

Multi-tasking = multi-risking

By John Foust Joseph was talking to me about something he feels is important to the ad staff […]

Karin Ramige Elected as MNA President

Karin Ramige, publisher at McLeod Publishing, Inc. in Glencoe, was elected president of the Minnesota Newspaper Association at […]

Putting captions in their place

Good news, design is the practice of understanding how readers ‘read’, then using that understanding to make your […]

Four wins are better than two

By John Foust, Raleigh, NC Jodi is a sales manager with an interesting philosophy. “We’re all familiar with […]

Into the Issues

Has any rural journalist won one of the major journalism-ethics awards? I don’t think so, and if that’s […]

Turning your design around

Turning your design around Sometimes a design just goes stale. Over the course of even just a few […]

The Importance of Time Management

By: John Faust   David Ogilvy, one of the legends of the advertising agency business, was known for […]