All posts in Pumarlo

Pumarlo: Giving sources preview of story

It’s happened to every journalist as least once. The subject asks, “Could I see a copy of the story before it goes to print?”

Pumarlo: Holding court with your news sources

A newsroom’s lifeblood is its ability to keep a pulse of the community and deliver timely reports.

Pumarlo: Political advertising: Don’t forget the ‘ask’

Another election season is under way, and newsrooms are gearing up for campaigns that last weeks and even months. Coverage will consume the news pages from candidate profiles and community forums to photo requests and letters to the editor. And don’t forget the steady barrage of press releases. Step-by-step coverage of political campaigns likely prompts more than one publisher to utter: Why are we giving the candidates all this free publicity? Where are their ads?

Pumarlo: Set ground rules now for barrage of election letters

Election season poses a host of questions for editors as they sift through the natural upsurge in letters. For those in the midst of spring elections, editors are likely making many decisions on the fly. For the primary and general elections later this year, it’s not too early to set the ground rules.

Pumarlo: A lesson in reporting tragedy

By Jim Pumarlo A family’s farm is devastated by a tornado. A reporter is on the scene moments […]

Pumarlo: Author may be the most revealing part of a letter

A reader complained about a published letter that supported teachers in their contract dispute: Did the editor know the writer was the spouse of a teacher? Why wasn’t that noted since the writer has a self-interest in the outcome of negotiations? Many editors have likely fielded similar questions at one time or another.

Pumarlo: Reporting business news – the good and bad

Editors and reporters face the same challenges pursuing stories with “private” officials as they do with “public’ officials. Everyone is eager to share what’s considered good news, but reluctant to talk about bad news.

Pumarlo: Timelines help readers – and reporters – make sense of fragmented coverage

By Jim Pumarlo A city council approves tax incentives for a shopping center after a months-long process that […]

Pumarlo: When crime is sensational, news coverage shouldn’t be

Newspapers face a special difficulty and sensitivity in reporting crime, especially in high-profile cases.

Pumarlo: An endorsement for newspaper endorsements

By Jim Pumarlo The 2012 elections are in the rearview mirror, and newly elected lawmakers have settled into […]