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January 2022

2022: The Year of Employment Advertising

January 20 @ 1:00 pm - 2:00 pm
Webinar

Hiring is everywhere. Some papers have pages and pages of employment ads, most do not. Learn the secret steps of owning your fair share of this market again. Erase 100 years of how it has been done and start doing what must be done to grow revenue and create an atmosphere where the biggest employers in your area jump on board.   Presenter: Janet DeGeorge of Classified Executive Training & Consulting (This session is FREE to MNA members. Email member@mna.org for…

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Digiversity.tv

January 31 @ 8:00 am - February 4 @ 5:00 pm
Webinar

MNA Adds New Member Benefit: Digiversity.tv Are you spending too much time laying out your newspaper, building ads, and processing photos? Most people are. MNA is adding a new member benefit in 2022 by partnering with Digiversity.tv to offer MNA members access to an ever-growing library of training videos that can help you free up time to do more profitable things, at no cost to you. And if you’ve ever had questions, but were afraid to ask, Digiversity.tv has an entire series called “Checkin’ the…

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February 2022

The Storytelling You

February 17 @ 1:00 pm - 2:00 pm
Webinar

The Storytelling You webinar concerns how to better execute every facet of longform reporting and writing. Longform features get almost twice the engagement time on news sites as regular pieces. Many newspaper writers and editors want to do great longform pieces and this webinar is a deep dive on how to do it better. It draws on Paul Kix’s own experience as a best-selling author and National Magazine Award-winning journalist, and the insights of the people with whom he’s worked…

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February 22 @ 8:00 am - 5:00 pm
Webinar

  Interested in more training material? Browse over 180 archived training webinars at the links below  Advertising | Digital | Editorial | Management MNA Members can access all Online Media Campus webinars for FREE. Please email; member@mna.org to request the access code.

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March 2022

MNA Adds New Member Benefit: Digiversity.tv

March 1 @ 8:00 am - 5:00 pm
Webinar

Are you spending too much time laying out your newspaper, building ads, and processing photos? Most people are. MNA is adding a new member benefit in 2022 by partnering with Digiversity.tv to offer MNA members access to an ever-growing library of training videos that can help you free up time to do more profitable things, at no cost to you. And if you’ve ever had questions, but were afraid to ask, Digiversity.tv has an entire series called “Checkin’ the Mail” where they answer viewers’…

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Easy Upselling Strategies with Digital Sales

March 24 @ 1:00 pm - 2:00 pm
Webinar

In this webinar, AdCellerant explains how publishing companies are upselling advertisers and complementing their campaigns with Targeted Display. We're going to learn about why programmatic display is the foundation to any digital campaign, easy upselling strategies for your legacy sales reps, and reviewing case studies of other publisher's success by adding targeted capabilities to their product set. Presenter: Ben Bousloug & Elizabeth Bernberg of AdCellerant (MNA Members can view this webinar for free - please contact member@mna.org for the access…

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The View From Here: Minnesota Media After the National Spotlight

March 30 @ 4:00 pm - 5:00 pm
Webinar

  Minnesota’s media outlets continue to innovate, with an eye on providing news that empowers the local community and champions underrepresented voices. How do legacy news organizations and hyperlocal publications collaborate? What are the opportunities and hurdles that come with striving to do local news well in a resource-strapped environment? ProPublica has convened a group of dynamic media leaders in Minnesota, moderated by reporter Jessica Lussenhop, for a conversation about representation, resources and what it means to create trusted and…

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April 2022

Serving the Growing Mobile Audience: Tips on Responsive Websites & Native App Design

April 7 @ 1:00 pm - 2:00 pm
Webinar

    In this live webinar, we'll discuss key design points to consider for maximizing mobile traffic and revenue. Is your "Subscribe" button readily available on mobile, or is it hidden in a sliding menu? Are your ads mobile responsive? If so, are they still readable on a phone screen? We will also address the big question on many publisher's minds today: "Should I get a native app, or focus on my responsive website?" What unique benefits does a native app…

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May 2022

Warming Up Cold Calls

May 5 @ 1:00 pm - 2:00 pm
Webinar

In this live webinar, 30 year veteran ad seller Ryan Dohrn will share his recent research that suggests warming up your clients before you cold call them. His research has shown a 40% increase in connections and successful meetings with these new techniques. This is a webinar he will not want to miss. Presenter(s): Ryan Dohrn, 360 Ad Sales Ryan is a top motivational speaker that won an Emmy for marketing excellence while working for ABC TV/Walt Disney Co. and was…

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From Once Upon A Time to The End

May 12 @ 1:00 pm - 2:00 pm
Webinar

  Or as journalists say, from the lead to the kicker. This session explores why beginnings and endings are so important to your writing, and how to nail them every time. Plus, beginnings and endings are just as important in a paragraph as they are to the overall arc of the story. This isn’t just an academic session on writing. This is about grabbing readers’ attention, keeping them engaged, and rewarding them at the end. Where are you likely to…

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