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A different kind of question

By John Foust One of the basics of selling is to get the right kind of information from […]

Execute your strength: Put names and faces behind the stories

By Jim Pumarlo Nothing is more satisfying than looking at your product – whether it’s the print or […]

Business Reporter

The Team The Forum of Fargo-Moorhead is a family owned newspaper and communications company that has been in […]

Lessons from other advertising sources

By John Foust As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According […]

Newspapers excel at keeping pulse on your communities

By Jim Pumarlo My days of sitting behind an editor’s desk have passed, but I’ll never lose my […]

How to handle superlatives

By John Foust Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be […]

Into the Issues

By Al Cross A new maxim – or is it a mandate? – of the newspaper business is […]

Who do you support on the election ballot?

By Jim Pumarlo Election season is in its final stretch, and newspapers have been there at every step. […]

Tell the stories behind the statistics

By Jim Pumarlo Everyday news reports are filled with statistics as COVID-19 continues to dominate headlines. The number […]

Ten ways to mess up an online presentation

By John Foust These days, ad professionals are conducting more digital presentations than ever before. While there are […]