All posts by admin

Ad-libs: Don’t waste your budget on teaser ads

Teaser ads usually have mysterious headlines like, “Exciting new product coming soon” or “You wouldn’t believe what we have in store.”

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MNA’s Legal Hotline begins its 31st year on September 1 – one call could save your newspaper thousands of dollars in legal fees!

MNF Museum at the 2016 State Fair

Meet the Machines that Changed the World at our Minnesota Newspaper Museum. By: Linda Falkman Thomas Edison, one […]

Ad-libs: The power of implication

What is implication? It’s a simple concept that explores how A impacts B and how B impacts C.

Slimp: Common Sense Pays Off

Industry takes note of “self made” publisher who succeeds by following his instincts, instead of jumping on latest trends

Slimp: Industry-related pubs begin take notice of growing community newspapers

Kevin Slimp feels like a broken record when he reminds people just how well community newspapers are doing across America.

Ad-libs: Setting realistic goals

Some managers need a better understanding of what it takes to set realistic goals. If you are involved in the goal-setting process, read this post for some points to keep in mind.

Henninger: The shadow knows

During the past few years—and only for certain clients—I’ve been suggesting they get away from the traditional half-point frame for photos.

Ad-libs: An alternative to spec ads

Spec ads can be helpful with advertisers but maybe there is a better alternative? Some new ideas from trainer John Foust.

Pumarlo: Think carefully before posting the ‘final word’

Hardly a week passes that a newspaper’s policies and practices aren’t called into question. When should you avoid saying “the last word?”