By John Foust Greensboro, NC My wife and I have family friends who told us about their boating […]
All posts in Ad-libs
AD LIBS: Sometimes it’s good to create a stir
Do you know where your fire extinguishers are?
By John Foust Greensboro, NC We all want to take care of our advertisers and coworkers. Well, there’s […]
Ad Libs: The power of enthusiasm
By John Foust Greensboro, N.C. There’s a story about a professor of literature at the University of North […]
Ad Libs: Advertising’s Bill of Rights
By John Foust Greensboro, NC In the advertising business, there are things which must be done in order […]
Ad Libs: Say it and do it, or renegotiate
By John Foust Greeensboro, N.C. Joanne is an ad manager with a common-sense approach to managing her team […]
Would you mind showing me around?
By John Foust One of the most important questions you can ask an advertising client is, “Would you […]
Do you have an eight-inch frying pan?
By John Foust There’s a story about an old man who was fishing from a pier. He was […]
Cut down on exclamation marks
By John Foust Lately I have noticed a disturbing trend in print and online advertising: the overuse of […]
The advertising sales cycle
By John Foust Let’s take a look at the sales cycle. For our purposes, the focus is on […]
Free offers can generate big results
By John Foust Raleigh, NC Generally speaking, there are two types of advertising. Image advertising, which is often […]
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