By John Foust Back in my ad agency days, I learned a big lesson about what to do […]
All posts in Ad-libs
What Advertisers Care About
Too many opinions spoil a presentation
By: John Foust Raleigh, NC Back when I was in the ad agency business, I made a logo […]
“Showing” beats “telling” every time
By John Foust Raleigh, NC On a visit to my eye doctor for a check-up, I noticed a […]
A strategy for organizing your advertisers’ information
By John Foust Raleigh, NC I was talking to Greg, a veteran sales manager “Our sales team knows […]
One way to handle advertisers who resist change
By John Foust Raleigh, NC Colleen is a veteran ad manager who has worked with just about […]
The importance of thinking small
By John Foust Raleigh, NC You may have heard about Volkswagen’s initial ad campaign. At a time when […]
A New Look at an Old Sales Technique
By John Foust Raleigh, NC Carla has been selling advertising for many years. She has researched and […]
A Sales Principle that Bears Repeating
Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He […]
See the other person’s point of view
By John Foust Raleigh, NC A friend told me about the time his mom took him to the […]
Avoid the Accidental Sales Jibe
By John Foust Raleigh, NC Selling and sailing have a lot in common. Consider the jibe. A sailboat […]
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