All posts in Latest News

Examine, Evaluate Reporting Shortcuts

By Jim Pumarlo I fondly characterize newsrooms as organized chaos. I witnessed that firsthand guiding staffs when resources […]

Into the Issues

By Al Cross  This column is titled “Into the Issues” because it began as an effort to help […]

Would you mind showing me around?

By John Foust One of the most important questions you can ask an advertising client is, “Would you […]

Do you have an eight-inch frying pan?

By John Foust There’s a story about an old man who was fishing from a pier. He was […]

Cut down on exclamation marks

By John Foust Lately I have noticed a disturbing trend in print and online advertising: the overuse of […]

Meaningful meeting reports demand substantive leads

By Jim Pumarlo Newspapers smartly are promoting their roles as government watchdogs to reinforce their strengths in the […]

Don’t let shortcuts thwart quality content

By Jim Pumarlo Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll […]

Into the Issues

By Al Cross Millions of Americans say they won’t get vaccinated to protect themselves, their families and their […]

The advertising sales cycle

By John Foust Let’s take a look at the sales cycle. For our purposes, the focus is on […]

The ‘blue shirt’ won. Is that the best we can do?

By Jim Pumarlo Local names and faces are the lifeblood of community newspaper content. There’s no better way […]