All posts in Latest News

Don’t Close Books Just Yet on 2020 Elections

By Jim Pumarlo Mention election coverage in the aftermath of this year’s tumultuous presidential contest, and many newsrooms […]

12 Ad Campaign Tips

By John Foust A single ad probably won’t generate much business. The real work is done in multi-ad […]

Into the Issues

By Al Cross What is the proper role of community newspapers at a time of national crisis? Stand […]

A different kind of question

By John Foust One of the basics of selling is to get the right kind of information from […]

Execute your strength: Put names and faces behind the stories

By Jim Pumarlo Nothing is more satisfying than looking at your product – whether it’s the print or […]

Lessons from other advertising sources

By John Foust As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According […]

Newspapers excel at keeping pulse on your communities

By Jim Pumarlo My days of sitting behind an editor’s desk have passed, but I’ll never lose my […]

How to handle superlatives

By John Foust Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be […]

Into the Issues

By Al Cross A new maxim – or is it a mandate? – of the newspaper business is […]

Who do you support on the election ballot?

By Jim Pumarlo Election season is in its final stretch, and newspapers have been there at every step. […]