All posts in Pumarlo

Don’t let shortcuts thwart quality content

By Jim Pumarlo Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll […]

The ‘blue shirt’ won. Is that the best we can do?

By Jim Pumarlo Local names and faces are the lifeblood of community newspaper content. There’s no better way […]

Are you telling your own stories?

By Jim Pumarlo I circulated a column celebrating community newspapers earlier this year in recognition of Sunshine Week. […]

Special projects energize staff, community

By Jim Pumarlo I fondly characterize newsrooms as organized chaos. That definition has aptly described operations for the […]

Sharpen your editing with these press releases

By Jim Pumarlo The hyper partisanship in today’s political landscape was on full display with passage of the […]

Start benchmarking performance of politicians

By Jim Pumarlo It’s customary to rate the president’s performance after the first hundred days in office. The […]

A salute to those who wave the editorial banner

By: Jim Pumarlo Last summer’s Grassroots Editor still sits in my stack of journalism publications. The edition announced […]

Initiate conversations with your readers

By Jim Pumarlo A reader questions your policy for reporting suicides. A retailer challenges your staff to produce […]

Make public affairs coverage relevant and timely

By Jim Pumarlo How many newsrooms have received complaints about coverage of local public affairs – specifically meetings? […]

Execute your strength: Put names and faces behind the stories

By Jim Pumarlo Nothing is more satisfying than looking at your product – whether it’s the print or […]