Archive for February, 2017

Slimp: What I learned in Ohio

Visit with newspapers in Buckeye State cures Kevin’s winter “funk”

Ad-libs: Advertising is all about motivation

The most effective ads are those that appeal to the right motivation.

Participate in Sunshine Week 2017

Sunshine Week is fast approaching, March 12 through March 18.

Slimp: Finding the truth

It seems to be on a lot of minds By: Kevin Slimp The transition from 2016 to 2017 […]

Henninger: Text type suggestions

By: Ed Henninger A reader emailed to mention that I’d recently written a column listing New Century Schoolbook […]

Ad-libs: If your marketing were a car, what would it be?

By John Foust Raleigh, NC Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve […]