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A Sales Principle that Bears Repeating

Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He […]

The Tale of Two Ad Pages

“It is a far, far better thing that I do, than I have ever done…” The words are […]

BENN Publisher Solutions – Replay of 2/28 Digital Revenue Webinar

In this 18-minute video reply of last month’s webinar, Jack Ratzsch of BENN Publisher & Advertiser Solutions explains ways that newspapers […]

See the other person’s point of view

By John Foust Raleigh, NC A friend told me about the time his mom took him to the […]

Design and chess

A man, they say, is king of his castle. That may be so, but there’s a word for […]

Avoid the Accidental Sales Jibe

By John Foust Raleigh, NC Selling and sailing have a lot in common. Consider the jibe. A sailboat […]

Putting the Boss in an Ad

By John Foust Raleigh, NC Sometimes it’s a good idea to feature a boss in an ad. Sometimes […]

Nitty-Gritty Design Top Ten

Nitty-Gritty Design Top Ten A client recently asked me to put together a presentation for his newspapers on […]

Rookies Make Mistakes

Let’s face it: If you have a ‘new kid’ doing design on your staff, you’ll have some design […]

Amateur vs. Professional

By: John Foust Raleigh, NC What sets advertising amateurs apart from professionals? Let’s examine some key skill areas […]