All posts in Ad-libs

By John Foust Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be […]

By John Foust  Years ago, a keynote speaker at a local Ad Club meeting asked us to put […]

By John Foust When I heard the doorbell ring that Saturday afternoon, I did something I had never […]

By John Foust Richard is an advertiser who has seen years of sales presentations. His pet peeve is […]

By John Foust Rob is the marketing director for an outdoor apparel company. I remember a conversation with […]

By John Foust Raleigh, NC Abby, who owns a retail store, told me about an appointment with a […]

By John Foust Tim manages an ad sales team. “When I started my career in the newspaper business, […]

By John Foust Statisticians disagree on the number of commercial messages we are exposed to each day. Some […]