All posts in Featured News

Lessons from a failed advertiser

By John Foust I remember talking to Clark about his early days in advertising. When he started his […]

Special projects energize staff, community

By Jim Pumarlo I fondly characterize newsrooms as organized chaos. That definition has aptly described operations for the […]

Slower, more expensive mail in store for U.S.

BY TONDA RUSH NATIONAL NEWSPAPER ASSOCIATION The Postal Service is good to go on its plan to slow […]

Now we have to make people want local news

By Al Cross In the last six years, interest in local news has declined, for several reasons. Community […]

A simple way to develop ad campaign ideas

By John Foust Let’s say you’re meeting with a florist who has been running ads with the headline, […]

Sharpen your editing with these press releases

By Jim Pumarlo The hyper partisanship in today’s political landscape was on full display with passage of the […]

Give your advertising some personality  

By John Foust Kirk likes to work directly with his ad clients on their creative strategies. “Making a […]

Start benchmarking performance of politicians

By Jim Pumarlo It’s customary to rate the president’s performance after the first hundred days in office. The […]

Attack of the morale-killing bosses

By John Foust In my advertising and training career, I’ve observed – and heard about – a lot […]

May the words be with you: What writers can learn from ‘Star Wars’

By: Roy Peter Clark | Poynter After more than 40 years, the Force is still with us. “Star Wars” […]