All posts in Featured News

Tallahassee Reporter Becomes One Woman COVID Vaccine Help Desk

Read the full article here. A Tallahassee Democrat journalist told seniors to reach out if they needed help […]

Don’t Close Books Just Yet on 2020 Elections

By Jim Pumarlo Mention election coverage in the aftermath of this year’s tumultuous presidential contest, and many newsrooms […]

12 Ad Campaign Tips

By John Foust A single ad probably won’t generate much business. The real work is done in multi-ad […]

Into the Issues

By Al Cross What is the proper role of community newspapers at a time of national crisis? Stand […]

A different kind of question

By John Foust One of the basics of selling is to get the right kind of information from […]

Execute your strength: Put names and faces behind the stories

By Jim Pumarlo Nothing is more satisfying than looking at your product – whether it’s the print or […]

Lessons from other advertising sources

By John Foust As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According […]

Newspapers excel at keeping pulse on your communities

By Jim Pumarlo My days of sitting behind an editor’s desk have passed, but I’ll never lose my […]

How to handle superlatives

By John Foust Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be […]

Into the Issues

By Al Cross A new maxim – or is it a mandate? – of the newspaper business is […]