All posts in Featured News

Everything little is big today

By Peter Wagner When my wife Connie and I founded our first publication, The Golden Shopper, we were […]

Amid bad news, a permanent solution to a temporary problem, but here’s an idea

Since fall 2018, 300 more U.S. newspapers have disappeared, bringing the number over the last 15 years to 2,100. […]

It’s time to sell a “StayCation” section

With COVID-19 pressing many families to cancel distant summer vacations, it’s a good time to consider publishing one […]

In search of the perfect headline

By John Foust  Years ago, a keynote speaker at a local Ad Club meeting asked us to put […]

Guide to aggressive reporting? Begin with the basics

By Jim Pumarlo A publisher once asked how I defined aggressive reporting. During my tenure at the Red […]

Winning back advertising lost during the COVID-19 pandemic

Many publishers, and their staffs, are worried about jump-starting their local advertisers following the COVID-19 shutdown. Although they’ve […]

Advertising is a problem-solving business

By John Foust When I heard the doorbell ring that Saturday afternoon, I did something I had never […]

Are you reading your own websites?

By Jim Pumarlo Digital platforms go a long way toward leveling the playing field among daily and nondaily […]

Prepare a go-bag for presentations

By John Foust Richard is an advertiser who has seen years of sales presentations. His pet peeve is […]

Generating Revenue in Times of Crisis

It’s a crazy time for all of us. I’m not telling you anything you don’t already know. Like […]