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Publishers Auxiliary

By: Don Heinzman These days our news media is under an assault we haven’t experienced in our lifetime.  […]

Ya gotta have a plan

In one of my recent weekly Henninger Helpful Hints, I mentioned that it was important to have a […]

Jumping inside

By Ed Henninger I am no fan of jumps. Anyone who has been to my workshops and/or followed […]

A New Look at an Old Sales Technique

By John Foust Raleigh, NC   Carla has been selling advertising for many years. She has researched and […]

A Sales Principle that Bears Repeating

Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He […]

The Tale of Two Ad Pages

“It is a far, far better thing that I do, than I have ever done…” The words are […]

BENN Publisher Solutions – Replay of 2/28 Digital Revenue Webinar

In this 18-minute video reply of last month’s webinar, Jack Ratzsch of BENN Publisher & Advertiser Solutions explains ways that newspapers […]

See the other person’s point of view

By John Foust Raleigh, NC A friend told me about the time his mom took him to the […]

Design and chess

A man, they say, is king of his castle. That may be so, but there’s a word for […]

Avoid the Accidental Sales Jibe

By John Foust Raleigh, NC Selling and sailing have a lot in common. Consider the jibe. A sailboat […]