All posts in Latest News

Now we have to make people want local news

By Al Cross In the last six years, interest in local news has declined, for several reasons. Community […]

A simple way to develop ad campaign ideas

By John Foust Let’s say you’re meeting with a florist who has been running ads with the headline, […]

Sharpen your editing with these press releases

By Jim Pumarlo The hyper partisanship in today’s political landscape was on full display with passage of the […]

Give your advertising some personality  

By John Foust Kirk likes to work directly with his ad clients on their creative strategies. “Making a […]

Start benchmarking performance of politicians

By Jim Pumarlo It’s customary to rate the president’s performance after the first hundred days in office. The […]

Attack of the morale-killing bosses

By John Foust In my advertising and training career, I’ve observed – and heard about – a lot […]

May the words be with you: What writers can learn from ‘Star Wars’

By: Roy Peter Clark | Poynter After more than 40 years, the Force is still with us. “Star Wars” […]

A salute to those who wave the editorial banner

By: Jim Pumarlo Last summer’s Grassroots Editor still sits in my stack of journalism publications. The edition announced […]

Advertisers’ blind spots

By John Foust When we learned how to drive, we heard about blind spots. Those are the areas […]

What Makes a Good Headline?

By John Foust Imagine the editors of a prestigious news organization sitting around a conference table discussing a […]