All posts in Ad-libs

The Importance of Time Management

By: John Faust   David Ogilvy, one of the legends of the advertising agency business, was known for […]

What Advertisers Care About

By John Foust Back in my ad agency days, I learned a big lesson about what to do […]

Too many opinions spoil a presentation

By: John Foust Raleigh, NC Back when I was in the ad agency business, I made a logo […]

“Showing” beats “telling” every time

By John Foust Raleigh, NC On a visit to my eye doctor for a check-up, I noticed a […]

A strategy for organizing your advertisers’ information

By John Foust Raleigh, NC I was talking to Greg, a veteran sales manager “Our sales team knows […]

One way to handle advertisers who resist change

By John Foust Raleigh, NC   Colleen is a veteran ad manager who has worked with just about […]

The importance of thinking small

By John Foust Raleigh, NC  You may have heard about Volkswagen’s initial ad campaign. At a time when […]

A New Look at an Old Sales Technique

By John Foust Raleigh, NC   Carla has been selling advertising for many years. She has researched and […]

A Sales Principle that Bears Repeating

Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He […]

See the other person’s point of view

By John Foust Raleigh, NC A friend told me about the time his mom took him to the […]