All posts in Ad-libs

Lessons from other advertising sources

By John Foust As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According […]

How to handle superlatives

By John Foust Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be […]

Ten ways to mess up an online presentation

By John Foust These days, ad professionals are conducting more digital presentations than ever before. While there are […]

Read any good catalogues lately?

By John Foust Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be […]

In search of the perfect headline

By John Foust  Years ago, a keynote speaker at a local Ad Club meeting asked us to put […]

Advertising is a problem-solving business

By John Foust When I heard the doorbell ring that Saturday afternoon, I did something I had never […]

Prepare a go-bag for presentations

By John Foust Richard is an advertiser who has seen years of sales presentations. His pet peeve is […]

It’s all about the benefits

By John Foust Rob is the marketing director for an outdoor apparel company. I remember a conversation with […]

It Pays to Pay Attention

By John Foust Raleigh, NC Abby, who owns a retail store, told me about an appointment with a […]

Meet them where they are

By John Foust Tim manages an ad sales team. “When I started my career in the newspaper business, […]