All posts in Ad-libs

Ad-libs: Don’t let your presentation sputter at the end

Tips to ends your sales presentations on a positive note with everybody on the same page.

Ad-libs: What golf teaches us about advertising

Regardless of skill level, golf holds plenty of lessons for the business of selling and creating advertising.

Ad-libs: How to make a good second impression

The things we do in that second contact can make a big difference in the sales person-customer relationship.

Ad-libs: Disadvantages have their advantages

Learn to create an atmosphere for open, realistic conversations with clients.

Ad-libs: Expectations are like icebergs

“A long time ago, I heard that expectations are like icebergs…Only ten percent is above the surface.”

Ad-libs: The power of repetition. The power of repetition. The power of…

Did you learn the multiplication tables by going through them one time? What about the alphabet?

Ad-libs: Qualify your advertising prospects

“There’s no use to try to sell something to someone who is not is a position to buy.”

Ad-libs: Keep ’em talking and learn more

A lot of sales people are conditioned to pounce on the slightest opening and shift the conversation. Slow down and listen!

Ad-libs: Advertising is all about motivation

The most effective ads are those that appeal to the right motivation.

Ad-libs: If your marketing were a car, what would it be?

By John Foust Raleigh, NC Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve […]