All posts in Ad-libs

In search of the perfect headline

By John Foust  Years ago, a keynote speaker at a local Ad Club meeting asked us to put […]

Advertising is a problem-solving business

By John Foust When I heard the doorbell ring that Saturday afternoon, I did something I had never […]

Prepare a go-bag for presentations

By John Foust Richard is an advertiser who has seen years of sales presentations. His pet peeve is […]

It’s all about the benefits

By John Foust Rob is the marketing director for an outdoor apparel company. I remember a conversation with […]

It Pays to Pay Attention

By John Foust Raleigh, NC Abby, who owns a retail store, told me about an appointment with a […]

Meet them where they are

By John Foust Tim manages an ad sales team. “When I started my career in the newspaper business, […]

The value of simplicity

By John Foust Statisticians disagree on the number of commercial messages we are exposed to each day. Some […]

Right and left brain selling

By: John Faust   Diane was telling me about her early days in selling. “One day stands out […]

The Power of Restraint

By John Foust On an out-of-state trip, I saw a billboard that compelled me to pull off the […]

Creating believable advertising

By John Foust “Willing suspension of disbelief” is a cornerstone of entertainment. The term was coined in 1817 […]