All posts in Ad-libs

A strategy for organizing your advertisers’ information

By John Foust Raleigh, NC I was talking to Greg, a veteran sales manager “Our sales team knows […]

One way to handle advertisers who resist change

By John Foust Raleigh, NC   Colleen is a veteran ad manager who has worked with just about […]

The importance of thinking small

By John Foust Raleigh, NC  You may have heard about Volkswagen’s initial ad campaign. At a time when […]

A New Look at an Old Sales Technique

By John Foust Raleigh, NC   Carla has been selling advertising for many years. She has researched and […]

A Sales Principle that Bears Repeating

Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He […]

See the other person’s point of view

By John Foust Raleigh, NC A friend told me about the time his mom took him to the […]

Avoid the Accidental Sales Jibe

By John Foust Raleigh, NC Selling and sailing have a lot in common. Consider the jibe. A sailboat […]

Putting the Boss in an Ad

By John Foust Raleigh, NC Sometimes it’s a good idea to feature a boss in an ad. Sometimes […]

Amateur vs. Professional

By: John Foust Raleigh, NC What sets advertising amateurs apart from professionals? Let’s examine some key skill areas […]

Ad-libs: Why ask questions in headlines?

How can you engage readers – with just a few words?