All posts in Ad-libs

Ad-libs: Advertising is all about motivation

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The most effective ads are those that appeal to the right motivation.

Ad-libs: If your marketing were a car, what would it be?

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By John Foust Raleigh, NC Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve […]

Ad-libs: How to handle unspoken objections

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Learn how to be prepared for all sales situations and cut down on unexpected surprises.

Ad-libs: Don’t gild the lily

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Correctly quoted or not, this common phrase refers to the unnecessary practice of embellishing something which doesn’t need embellishing.

Ad-libs: Going to a networking event?

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A few things to keep in mind when a networking event pops up on your calendar,

Ad-libs: The Curse of Knowledge

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Once we know something – even something as simple as the melody of a song – it’s difficult to imagine not knowing it.

Ad-libs: Don’t waste your budget on teaser ads

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Teaser ads usually have mysterious headlines like, “Exciting new product coming soon” or “You wouldn’t believe what we have in store.”

Ad-libs: The power of implication

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What is implication? It’s a simple concept that explores how A impacts B and how B impacts C.

Ad-libs: Setting realistic goals

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Some managers need a better understanding of what it takes to set realistic goals. If you are involved in the goal-setting process, read this post for some points to keep in mind.

Ad-libs: An alternative to spec ads

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Spec ads can be helpful with advertisers but maybe there is a better alternative? Some new ideas from trainer John Foust.