All posts in Ad-libs

Meet them where they are

By John Foust Tim manages an ad sales team. “When I started my career in the newspaper business, […]

The value of simplicity

By John Foust Statisticians disagree on the number of commercial messages we are exposed to each day. Some […]

Right and left brain selling

By: John Faust   Diane was telling me about her early days in selling. “One day stands out […]

The Power of Restraint

By John Foust On an out-of-state trip, I saw a billboard that compelled me to pull off the […]

Creating believable advertising

By John Foust “Willing suspension of disbelief” is a cornerstone of entertainment. The term was coined in 1817 […]

The stock market for ad ideas

Daniel told me about an ad he created for a commercial real estate firm. “They prided themselves on […]

A little more, a little less for sales meetings

Kristen told me how she handles one of the biggest challenges of managing her newspaper’s sales department. “Sales […]

Be a better Listener and get Better reception

When I was growing up, my father had an old shortwave radio. Although he didn’t use it often, […]

Do you have a sales prevention department?

By John Foust Every business has procedures in need of tweaking. Do any of those procedures at your […]

Multi-tasking = multi-risking

By John Foust Joseph was talking to me about something he feels is important to the ad staff […]