All posts in Pumarlo

Execute your strength: Put names and faces behind the stories

By Jim Pumarlo Nothing is more satisfying than looking at your product – whether it’s the print or […]

Newspapers excel at keeping pulse on your communities

By Jim Pumarlo My days of sitting behind an editor’s desk have passed, but I’ll never lose my […]

Who do you support on the election ballot?

By Jim Pumarlo Election season is in its final stretch, and newspapers have been there at every step. […]

Tell the stories behind the statistics

By Jim Pumarlo Everyday news reports are filled with statistics as COVID-19 continues to dominate headlines. The number […]

Are you capturing all community voices?

By Jim Pumarlo Minnesota is in the spotlight following the recent death of a black man during a […]

Guide to aggressive reporting? Begin with the basics

By Jim Pumarlo A publisher once asked how I defined aggressive reporting. During my tenure at the Red […]

Are you reading your own websites?

By Jim Pumarlo Digital platforms go a long way toward leveling the playing field among daily and nondaily […]

Coronavirus underscores the breadth of business reporting

By Jim Pumarlo The coronavirus pandemic is dominating headlines, generating stories on issues touching nearly every aspect of […]

Improving relations with city hall a two-way street

By Jim Pumarlo A fire chief was suspended without pay after taking his nephew, and another firefighter off […]

Check In Regularly With Readers

When is the last time readers said they were misquoted in a story? Or called to say they’re […]