MNA & LMA have joined forces to train your sales professionals to be experts in Google AdWords in just two days.
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By: Ed Henninger It wasn’t an email I enjoyed reading. Here are the essential paragraphs: “He [the editor] […]
‘Selling Your Community and Your Newspaper with Ease!’ by Chuck Nau In this ever changing economic and media environment, let me […]
The Minnesota Newspaper Museum at the State Fairgrounds was the scene of a wonderful event Saturday, September 7, to thank the dedicated volunteers and donors who have made the museum work each year.
The 17th annual Jobs and Internships Fair will be held Saturday, Oct. 5 in the Pinnacle Ballroom at the Commons Hotel in Minneapolis.
The deadline to submit College BNC entries has been extended to Tuesday, October 15.
We live in a world of short attention spans. Dan Lind offers suggestions for creating a better “elevator pitch” to add to your sales arsenal.
On Friday, August 23, 12 editors and publishers from across the state graduated from the Editors & Publishers Community Leadership Program.
“Over the river and through the woods” that old refrain may sum up in a nutshell where many ad decisions have gone in the past few years.
With the advent of new media, the consolidation of businesses and resulting staff reductions, coordinating “face to face” interactions with current and potential advertisers has become more challenging. Ad decisions are made on shorter and shorter deadlines, only to be changed again. Ad business that we thought was sold and committed, many times needs to be resold and the benefits reinforced again and again in subsequent emails, phone conversations or sales calls.